BC Family Day is February 13 and Alberta, Manitoba and Saskatchewan’s holidays are February 20. These holidays bring many new families to the hills to try skiing and snowboarding for the first time.
This year, many new skiers have been acquired with the new Never Ever Days program. Check out this great new Go Ski Alberta promotional video for Never Ever Days!
In BC, aligning the holiday on a different weekend than the other provinces has created a significant increase in February skier visits. CWSAA, Destination BC and many of the ski hills continue to promote this holiday with a 50% off day passes offer (for BC residents only). Check out the News Release and Destination BC’s Family Day Blog.