Marketing and Sales Manager

island lake lodge
November 11, 2021
Fernie, Canada
Job Type
Job Board Website


Island Lake Lodge is a multi-season boutique backcountry lodge offering luxury cat skiing in the winter and a stunning wedding and hotel offering in the summer from a well-appointed backcountry setting in Fernie, British Columbia. An iconic company that is a recognized leader in the cat skiing industry, Island Lake is seeking an experienced Marketing and Sales Manager to tell its story.

Each year, guests from around the world choose Island Lake as their ultimate ski or summer vacation. With over 7000 private acres of stunning and pristine alpine terrain, Island Lake Lodge has been called one of the most unique and authentic places to stay in Canada by National Geographic Traveler Magazine. With more than 30 years of operation, Island Lake has gained a reputation of providing life changing experiences for both guests and staff alike. From a unique culinary program to legendary cat-skiing, biking, hiking, full spa and dedicated staff, Island Lake is a gem of the Canadian Rockies.

The Position

We are seeking an experienced, passionate, and highly motivated marketing professional to join our team as our Marketing and Sales Manager. Chosen candidate will be highly skilled, capable, engaging and motivated with excellent interpersonal and management skills. Who understands luxury resort offerings and is well versed in the ski industry.

Fundamental to this role is the ability in maintaining and driving a standard of excellence in marketing and sales. That includes branding, integrated marketing campaigns, communications, sales strategy and implementation tactics as it relates to the year-round offerings of Island Lake Lodge. You will be a trusted professional with a proven track record of executing a diverse portfolio of marketing and sales initiatives.

You are a strategic thinker who can work independently and identify key opportunities to support and grow our business. You are a leader and ready to provide support to other business functions as required. You are a builder and seek to constantly improve the companies offering, functionality and level of experience for its guests. You embrace ongoing learning, regularly seeking out new marketing trends and best practices in this constantly evolving industry. You are collaborative, energetic, and fun. Your passion for the outdoor lifestyle, mountains and skiing will lend well to this position and has strong appeal.


  • Design marketing strategies for Island Lake Lodge’s key product segments (Ski, Accommodation, F&B, Spa, Wedding, Hike, Spa, etc.) through strategic planning, teamwork, and tactical execution leading to overall business growth
  • Execute annual marketing plan including budget, brand positioning and identity, marketing content creation and distribution, campaign execution, digital marketing, advertising management and competitive analysis
  • Develop and execute annual sales plan consistent with long term strategy and manage sales process and standards with selling, reservations and booking confirmations to grow and support business
  • Develop, execute and oversee comprehensive social media program
  • Develop media buys and projects including planning, budgeting and execution
  • Own the brand management portfolio and monitor corporate identity
  • Help drive database and email communications strategy
  • Manage the creative direction of both external promotional materials and in-resort ancillary business needs
  • Ensure quality and consistency, manage timelines, write creative briefs, proof and approve materials
  • Facilitate the development of key digital assets (photo and video)
  • Measure and report the results of various marketing and sales campaigns and programs
  • Work with brand partners to align on the structure, messaging, content and delivery of marketing campaigns.
  • Leverage paid, owned, and earned media channels to broaden market appeal
  • Oversee the Snow Reporting communications program
  • Grow and oversee external community engagement strategy
  • Guide overall website strategy and day-to-day tactical decisions
  • Contribute to E-Commerce strategy and assist with execution to drive revenue
  • Manage vendor and third-party relationships, negotiations and contracts
  • Develop and measure key success metrics for the company and your marketing department
  • Participate in partner relations throughout the industry and various sectors

Skills and Experience

  • Minimum five years of experience in a similar or related role
  • Post-secondary education in Marketing, Commerce, or related field of study
  • Management and supervisory experience essential with strong overall business acumen
  • Direct and detailed experience with digital and traditional marketing campaign development and execution, along with electronic communication management
  • Extensive sales experience including strategy development and deployment and support of reservations teams.
  • Website development and management experience including database/CRM systems
  • Results oriented with background in analytics and performance metric monitoring
  • Excellent communication and copy writing skills in varied written and verbal mediums
  • Extremely organized and detail-oriented leader, problem solver, and decision maker
  • Relationship management background with industry stakeholders, partners, agencies
  • Proven ability to develop and execute strategic plans
  • Thrive in a team environment and embrace collaboration across varied platforms
  • Knowledge of the mountain resort product and current competitive environment
  • A passion for outdoor recreation: ski, snowboard, bike, and hike all considered assets
  • Valid driver’s license


  • Competitive compensation
  • Extended Health Benefits package after 3-month probationary period
  • Full participation in gratuity program
  • Discounts on food, drinks, lodging and merchandise
  • Product deals and discounts from our partners
  • Complimentary staff meals
  • Staff Recognition Dinners and Events
  • Cat Skiing and Scenic Views
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