Marketing Coordinator

Castle Mountain Resort
Published
September 28, 2021
Location
M.D. of Pincher Creek, Canada
Category
Other  
Job Type
Job Board Website
www.skicastle.ca/employment

Description

Title

Marketing Coordinator

Reports To

Sales and Marketing Manager

Summary

The Marketing Coordinator, part of Castle Mountain Resort’s sales and marketing team, works closely with several other coordinators, and reports directly to the Sales & Marketing Manager. This role is primarily responsible the planning, design, organization, and implementation of Castle Mountain Resort’s marketing activities, as well as management of the resort’s digital presence (website and social media).

Core Competencies

  • Personal accountability
  • Personality, perseverance, patience, and dedication
  • Superb time management, planning, and organizational skills
  • Ability to adapt to changing / variable work conditions
  • Ability to be flexible to the needs of different resort departments
  • Organizational and Environmental Awareness
  • Results focused
  • Self-driven
  • Committed to continual learning and professional development
  • Exceptional problem-solving skills and the ability to think critically
  • Creative, artistic personality

Job Duties

  • Help develop and refine the company’s creative guidelines and ensure that all subsequent creative is in line with those guidelines
  • Develop creative concepts and ideas to support the sale of various products, experiences, and the promotion of upcoming events
  • Manage the design process of digital / social media advertisements, outdoor / indoor signage, brochures, flyers, product packaging, print ads, etc.
  • Develop and distribute engaging photo and video content through various digital avenues
  • Make improvements to and regularly update content on Castle Mountain Resort’s website – skicastle.ca
  • Identify target markets and plan marketing strategies accordingly
  • Use tools such as Google Analytics and CRM database information to shape and continuously improve marketing campaigns
  • Manage various social media platforms (Facebook, Instagram, LinkedIn, Twitter, and YouTube) by way of engaging, informative, and timely content
  • Design, plan, organize and occasionally take part in regional and national trade show initiatives
  • Plan and facilitate familiarization tours in conjunction with external public relations agencies, regional / provincial destination management organizations, and local / regional media
  • Develop and implement a season-long influencer / ambassador program working directly with regional influencers

Requirements

  • Possess a degree or a diploma in marketing or related field
  • Possess intermediate photo and video editing skills (Adobe Photoshop, Premiere or similar)
  • Previous experience in a marketing and communications role with preference given to those with 3+ years’ experience
  • Experience working in website design with preference given to those with experience in dealing with WordPress based websites
  • Knowledgeable and capable of improving search engine optimization (SEO)
  • Possessing an understanding of how to work with Google Analytics
  • Previous experience working with e-mail marketing software
  • Exceptional written and spoken communication skills
  • Strong creative, critical thinking and problem-solving skills
  • The ability to work under pressure, effectively manage workload, and meet deadlines
  • Strong intermediate or better skier or snowboarder
  • Positive and proactive approach to teamwork and working with others required
  • Ability to work unsupervised for long periods of time

Work Conditions

  • Manual dexterity required to use desktop computer and peripherals
  • Outdoor work in extreme winter conditions
  • Flexible working hours required (all weekends within winter and when events are occurring in the non-ski season)
  • Remote location
  • Extended periods of time looking at VDU

Term

  • Full-time, year-round

Compensation

  • Salary based (40 hours / week)
  • Salary commensurate with experience
  • Application Instructions

Castle Mountain Resort offers competitive wages, an incredible work environment, and career advancement opportunities. Please apply at www.skicastle.ca/employment.

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