Director of Sales, Marketing and Business Development

Adam Hopper

  • Full-Time Permanent
  • Panorama

Website Panorama Mountain Resort Panorama Mountain Resort

Panorama Mountain Resort

The successful candidate will oversee strong and established professionals across multiple lines of business. Their priority will be growth of the nightly rental management program, lodging revenue optimization, delivering a return to owners to ensure ongoing unit enhancement, and introduction of new product. A proven history in the hotel / resort sector is a requirement. Experience opening a new hotel or positioning a refreshed offering will be an advantage.


This role requires a highly resourceful individual who has an ability to lead a team through complexity, has effective communication skills, and influences people who are not direct reports. With a solid platform already in place, efforts will focus on simplicity, scalability, and impact.


At a fiercely independent resort like Panorama, leaders must be adaptable. Top down, the willingness to step in assist front-line teams is necessary and part of every job description.



Overall responsibilities:

As an active member of the Senior Leadership Team, collaborate with peers to guide a resort team of up to five hundred employees.
Year round, exceed all performance related metrics (revenue, room nights, ADR, RevPAR, ETP).
Work with the President and Chief Executive Officer to form strategic plans, business plans, and team goals and objectives.
Provide day to day leadership with responsibility for the achievement of sales objectives. Actively guide the Sales & Marketing management group through Scaling Up initiatives.
Build and administer operating budgets to ensure expenditures are controlled and in line with plan. Guide development of annual lodging budget.
Continually evaluate performance of Panorama’s sales channels (FIT, group, wholesale, OTAs, etc.), while building strong relationships to proactively position and market the resort.
Work with business segment managers to achieve key objectives:
–          Enhance third-party business relationships, driving increased occupancy, pass, card, ticket and ancillary product sales.

–          Assess strategic alliance and year-round event opportunities.

–          Ensure sales channels are optimized.

–          Focus on guest experience by continually reviewing SOPs, employee performance and the use of sales platforms to ensure speed, ease and consistency for fulfilment teams.

Actively participate in tourism industry committees, and regional, national and international consumer events to understand the competitive set and consumer trends.
Be accountable for the effective resolution of any issues experienced by lodging guests and homeowners in the Rental Management Program.
Generate and present reports, business proposals and contracts. Correspond with stakeholders and guests when required.
Support the President and CEO by coordinating communication with stakeholders, the resort team, community, and during crisis.
Collaborate with the Employee Experience team to attract, develop and build a diverse team working across multiple lines of business.

Experience / Requirements:

A university or college degree in a related discipline is required.
A minimum of eight years’ experience in a hotel or resort-based leadership role.
Proven track record in new business development based on strong prospecting skills, and a pro-active sale approach.
Excellent organizational and time management skills. Ability to train, coach and mentor team members.
Detail oriented and able to work under pressure while managing multiple tasks at once.
Experience sitting on councils, committees, and boards.
Extensive knowledge of the Western Canadian hospitality marketplace.
Prior involvement in the development and implementation of multi-resort sales initiatives and loyalty programs.
Strong knowledge of resort focused PMS and POS technology platforms.
Available to work flexible hours including weekends and holidays.
A skilled listener and problem solver with a history of fixing it up.
An active interest in skiing or snowboarding, mountain biking and other mountain resort leisure activities.

Key Relationships:

EXTERNAL: Overnight guests from all segments including those staying with other accommodation providers. Panorama homeowners, particularly those participating in the PMR rental management program. Business and strategic partners. Contractors and other service personnel.
INTERNAL: President and Chief Executive Officer. Chief Financial Officer. Senior Leadership Team. Marketing, sales, reservations and Central Check-In managers, supervisors, and their teams. Leaders and team members of Panorama Mountain Resort business units.

Visa Requirements:

Applicants must be legally eligible to work in Canada.

To apply for this job please visit