February 2019 Newsletter

February 5, 2019 Newsletter

Spring Conference 2019

Registration is now live!  Register by February 11 to get the early bird rate.  Don’t miss out, full conference rates will go up by $60 on February 12!

Exhibitors were once again eager to secure their space in the Trade Show.  All 60 booths in the main Trade Show Ballroom have now sold out, however, we’ve added 10 more full-sized booths in the foyer.  Don’t miss your opportunity to display your products and services in Canada’s largest ski industry trade show.

Book your room – two-thirds of the Group room block has already been committed.  Get your room at the Fairmont booked now, to ensure you get in on the group rate of $147 (+taxes & fees).

Need to Rent a vehicle? Take advantage of the CWSAA 10% discount with DRIVING FORCE.  Use discount code ‘CWSAA’ and feel free to share this discount with your guests as well!

Small Areas Assistance deadline extended to February 7 – The CWSAA Board of Directors has approved a one-time additional in-take for Small Areas Assistance Applications.  This includes applications from eligible small ski areas that used their allotment last year. 

2019 CWSAA Fall Meetings

Mark your calendars, the Fall meetings are now booked.  In keeping with the memberships desire to rotate venues of meetings every few years, both the ASM and BC-Yukon meetings are on the move this year.  The Mountain Bike Forum will also return for the 2nd year, after a fantastic showing and feedback at last years session.

Alberta, Saskatchewan, Manitoba (ASM) Fall Division Meeting
September 24 – 25, 2019
Snow Valley
Edmonton, Alberta

BC-Yukon Fall Division Meeting
October 2 – 3, 2019
Vance Creek Hotel & Conference Centre
SilverStar Mountain Resort

Mountain Bike Forum
October 1 – 2, 2019
Vance Creek Hotel & Conference Centre
SilverStar Mountain Resort

CWSAA Membership Dues

2019/20 Membership dues invoices have now been emailed to all existing members.  A paper copy will also be mailed.  Ski Areas dues are based on skier visits, and Associate dues are based on sales in Western Canadian Ski Industry over the past year. We value your partnership and thank all our members for their continued support and involvement in industry initiatives.

To pay your invoice online, Click Here.

Creating a Safety Culture

Workplace safety is a priority for the Ski Industry.  There are many great examples at ski areas, who have created effective initiatives to support a safety culture in their workplace.  This month, Whistler Blackcomb is sharing their employee recognition program Caught S.A.F.E. Read more about it in The Canada West Way.

National Ski & Snowboard Day #NSSD

Thank you to everyone that participated and supported National Ski & Snowboard Day! The event was a great success, with over 1800 participating.  If you weren’t able to redeem all of your tickets, please make sure to enter them into the E4CliTrx software no later than February 6th.

We also noted a huge increase in #SnowProud social posts from the West this weekend – keep up the momentum in spreading the joy of snowsports!  Thanks to the CSC for sending us these awesome #SnowProud toques.

Winter Board Meeting

Ted, Andre & Peter skiing at Kimberley.

The CWSAA Board of Directors met in January at Kimberley Alpine Resort.  Thanks to Ted Funston and the team at Kimberley for ensuring the Board of Directors hit the slopes for some ‘chair lift meetings.’

Among many other topics, the Board advanced its work on CWSAA’s new strategic directives that include:

  • Safety & Risk Management is considered a foundational part of the proactive efforts of CWSAA, which aims to promote best practices and education to continually improve staff and guest safety and minimize industry risk.
  • Sustainable Market Growth: Growth in snowsport participation is essential to the viability of ski areas. CWSAA will enable opportunities to help mountain and river valley ski areas grow visits and realize sustainable profitability, including new snowsport market segments, product development, and spring, summer and fall diversification.
  • Government Advocacy will position and advance the interests of ski areas in Western Canada, particularly with respect to federal and provincial laws, regulations and policy.
  • People & Talent Development: CWSAA will help industry with attracting, retaining, and training passionate people to become future leaders of our industry – ski areas, associate members and wider partners alike.

The exciting new content of the Spring Conference is a direct reflection of the directives identified by the board.

Check out some of the highlights from our visit to Kimberley in The Canada West Way.

New Industry Stats & the Ski Industry Story

Sharing the story of the ski industry is a constant objective of CWSAA.  For the $2.1 billion Western Canadian ski industry to continue to contribute to our communities and economy, government needs to know why they should care about the industry.  To achieve this, CWSAA relies on the vision and participation of ski areas to provide data, and the expertise of our partners, Ecosign Mountain Planners and Align Research, to consolidate the information.  Check out the new stats and contribution that ski makes, in The Canada West Way.

Ramping up Recruitment

go2HR (BC’s tourism human resource association) has secured advertising spots on Global TV to promote jobs in BC’s tourism industry. From February 11 to March 3, these ads will be on Global BC and BC 1 as well as social media.

How do you take advantage of this amount of exposure? Post on go2HR’s free, tourism-only job board! The ads will point viewers to visit the go2HR Job Board.  This would be the perfect opportunity to increase awareness for your company and recruit for your summer or permanent positions.  Find out more.

Welcome! New Members

CWSAA is pleased to welcome the following new Associate Members who have joined (and rejoined) the association since the fall:

  • CanaDream
  • 1 Risk
  • Gear Re-Store
  • Workaware
  • Arena Snowparks
  • 3DS
  • Alpine Canada

Canada’s newest ski area, Optimist Hill has also joined CWSAA!

Places & Faces

Canada’s newest ski hill, Optimist Hill, is set to open this weekend.  The park includes a modular lodge, carpet lift, a terrain park, a ski and snowboard freestyle run, a tubing run and a free tobogganing section.

Ski babies are blooming!  Congratulations to Mike Ractliffe, of Hidden Valley in Alberta, on the birth of his son Aiden, born on December 12.  Derek Look, of Rabbit Hill, welcomed their second child, Jack, on February 1.

In our effort to keep up with Selkirk College SROAM we found two at Panorama last month… A brilliant young patroller named Lottie, and some dude named Steve.

Recently announced CSIA Managing Director Perry Schmunk shared an exciting new vision for CSIA at the CWSAA winter Board meeting.

Kudos to Big White spreading the Canada West Way through their support of Summit Lake’s rental fleet.  Read the story, to find out how the CWSAA Spring Conference created an important connection between Summit Lake and Big White.

Ted Funston at Kimberley is showing off the RCR Helly Hansen frontside colours, and rumour has it the backside is our own BCY Division Chair Andy Cohen!

Congratulations to Destination BC for being recognized by the BC American Marketing Association as the 2018 Marketer of the Year. They will be celebrated at the upcoming awards gala on February 8.  Read More

Upcoming Events

  • March 15, 2019 – A “Dram” for Jimmie Spencer, SilverStar BC
  • April 23-25, 2019 -PNSAA, Wenatchee Washington
  • April 24-26, 2019 – CWSAA 2019 Spring Conference, Whistler BC
  • April 29-May 2, 2019 – NSAA 2019 National Convention & Tradeshow, San Diego CA
  • May 6, 2019 – HeliCat Spring Meeting, Penticton BC
  • May 6-10, 2019 – Canadian Avalanche Association, Penticton BC
  • May 6-9, 2019 – RMLA, Grand Junction CO
  • May 8-10, 2019 – InterAlpin, Innsbruck Austria
  • May 21-23, 2019 – OSRA Spring Conference, Hockley Valley Resort Ontario
  • Sept 24-25, 2019 – CWSAA ASM Fall Division Meeting, Snow Valley Edmonton
  • Oct 1-2, 2019 – CWSAA Mountain Bike Forum, SilverStar Mountain
  • Oct 2-3, 2019 – CWSAA BCY Fall Division Meeting, SilverStar Mountain
  • Oct 27-28, 2019 – SSAOA, Table Mountain
  • April 28-30, 2020 – CWSAA Spring Conference, Whistler BC