Read more on Family Day encourages lots of new skiers
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Family Day encourages lots of new skiers

BC Family Day is February 13 and Alberta, Manitoba and Saskatchewan's holidays are February 20.  These holidays bring many new families to the hills to try skiing and snowboarding for the first time. This year, many new skiers have been acquired with the new Never Ever Days program.  Check out this great new Go Ski…

Read more on Places & Faces: Whitewater
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Places & Faces: Whitewater

Whitewater Ski Resort is close enough to Nelson BC in the Kootenays that folks will dash to the mountain to take 2 runs at lunch.  Colby Lehman, Outside Ops Manager and Rebeckah Hornung, Marketing guru, are just two of the folks that make this place great. Matt Kastrukoff is the maintenance manager at Whitewater. A…

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gob·smacked: ɡäbˌsmakt / adjective

gob·smacked:   ɡäbˌsmakt / adjective;    overawed, speechless, extraordinary.   A pretty good word for our  host mountains and venue for the CWSAA spring conference April 25 - 27, 2017. Yes, we are going to feel right at home here in the mountains.  CWSAA is going to be gathering this April during its 49th year, at the…

Read more on Places & Faces:  Lake Louise
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Places & Faces: Lake Louise

Anticipation can not help but build as one approaches Lake Louise from the west.  The ski area boldly greets all travellers as they leave BC and enter Alberta on Hwy #1. Chief Operating Officer Rick Werner explains that Lake Louise lies within Improvement District #9 (ID9).  It extends from Banff National Park boundary gate to gate,…

Read more on The Canada West What?
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The Canada West What?

I was in one of my many conversations with Doug Forseth several weeks ago.  Doug is unsuccessfully trying to wind down a decorated career and is well known in CWSAA circles as one of our industry leaders in every way.  We were speaking about leadership, the moral fabric in our industry, and the camaraderie and…

Read more on In the search of Weeee
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In the search of Weeee

I was very proud to hear from Canadian Ski Council’s Paul Pinchbeck that the Grade 4 & 5 SnowPass programme has just been recognised by FIS as the world's largest snow programme for kids, and "sets a global benchmark for improving access for children to snow sports."  This is a testament to the Canadian ski…

Read more on Financial Impact of the Western Canadian Ski Industry
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Financial Impact of the Western Canadian Ski Industry

Our good friends at Ecosign Mountain Resort Planners Ltd. have just released the findings of the 2015/16 CWSAA ski industry financial analysis.  The data reflects the size and impact of the ski industry in Western Canada from Manitoba west based on the 2015/16 year.   Highlights include: Skier Visits:              8.4 million Total Revenue:        $790 million…