Strategic Directives

The following strategic directives originate from the membership and were refined by the Board of Directors.  In addition to the core deliverables of communication and event planning, these directives guide CWSAA’s activities.

CWSAA’s Strategic Directives were approved by the CWSAA Board of Directors, January 2019.  

Safety & Risk Management
 Safety and Risk is considered a foundational part of the proactive efforts of CWSAA, which aims to promote best practices and education to continually improve staff and guest safety and minimize industry risk.

Sustainable Market Growth
Growth in snow sport participation is essential to the viability of ski areas. CWSAA will enable opportunities to help mountain and river valley ski areas grow visits and realize sustainable profitability, including new snow sport market segments, product development, and spring, summer and fall diversification.

Government Advocacy
Positioning and advancing the interests of ski areas in Western Canada, particularly with respect to federal and provincial laws, regulations and policy.

People & Talent Development
CWSAA will help industry with attracting, retaining, and training passionate people to become future leaders of our industry – ski areas, associate members and wider partners alike.