Spotlight: Driving Force

DRIVING FORCE is thrilled to have a new connection with a very special community – skiers. A few of our 28 locations have already made contact to the ski scene through heli-skiing tour operators in the past, but the DRIVING FORCE team is excited to help promote the values of the Canada West Ski Areas […]


Jimmie Spencer, 1926-2018

Canada West is very saddened to share of Jimmie Spencer’s passing in the early afternoon of July 16 in Vernon BC with wife Andy and sons Iain and David at his side.  CWSAA expresses its heartfelt condolences to Andy and the entire Spencer family. Remarkable, Storied, Legendary, Monumental, Pillar, Leadership, Inspiration, Epic, Amazing Mentor are […]

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Places & Faces: Summer Operations at Big White

Now in it’s third season of summer operations, Big White continues to grow their activities and events.  Diversifying ski areas operations to include summer activities and events is becoming a trend to ensure the long-term sustainability of resorts.  A lot of work goes into developing a summer operation, and for Big White they began with […]


Great ideas for Summer Ops in the Alberta Rockies

The start of summer brings new guests to ski areas that often have different needs and expectations than our ski and snowboard patrons.  Ski areas have responded and discovered new, often inexpensive, ways to provide experiences.  Some of the following ideas were found on recent visits to the national park ski areas. Lake Louise has […]

TagsArticles, Places & Faces

CWSAA 2018 Award Recipients

Lake Louise, Alberta – Three outstanding individuals were recognized for their contributions to the ski industry at last week’s Canada West Ski Areas Association (CWSAA) 50th annual conference. Fred Bosinger: recognized posthumously with the 2018 Jimmie Spencer Lifetime Achievement Award. Darcy Alexander (General Manager, Sun Peaks Resort LLP): recipient of the 2018 Jim Marshall Leadership […]


3 Ski Industry Leaders Set to Retire

The 2018 CWSAA Spring Conference will celebrate 50 years of service to ski areas, and it promises to be especially memorable for some that retire at the end of this ski season.  Three of those individuals are Peter Gibson (Mt. Washington), Mike Barker (Manning Park), and Bob Falle (Selkirk College).  Each is a leader at […]


Valentines Love

With cupids day of love landing right in the middle of ski season, its a fantastic opportunity to spread a little love.  Special dinner menus are common at many ski areas, but we found some unique ideas out there for guests to celebrate at ski areas, plus some fun social media promotions. Revelestoke Mountain Resort […]


Faces & Places: Big White Olympic Send off

Big White has held many events over the years, but on Saturday January 6 they held the biggest event in the mountain’s history – The Molson Canadian Olympic Team Send-off. The all-day event also included a skate with former Canadian Women’s Hockey captains Hayley Wickenheiser and Cassie Campbell, 50% off tubing with s’mores and hot […]


Fred Bosinger celebration of life

The entire ski industry was saddened with the news of the passing of Alfred Gottlieb (Fred) Bosinger last week.  Fred was a mentor to many and a significant influencer on the ski industry and racing community. A service will be held January 15, 2018 at 4pm at Mt. Norquay. Born in Switzerland, Fred began skiing […]