Snow and cold temperatures across the country have helped make 'skiing & riding' a popular media topic. An industry story by Dan Healing from the Canadian Press has been picked up nationally by publications like the Globe & Mail. Read story here.
Places & Faces – Peter Plimmer
Peter Plimmer is the President of Big White Ski Resort near Kelowna, BC, and the architect of some significant changes at the ski area. Peter graduated with an IT degree. He has advanced technology at Big White to make it one of the leaders in Western Canada with RFID ski lift ticket technology. Long known for…
Ski Industry Performance
Global BC TV visited Vancouver's North Shore mountains and asked CWSAA about ski industry performance. 2007/08 remains the benchmark year in Canada for skier visits because all the weather and market variables aligned across the country. These include factors such as snow, temperature, school holiday alignment with the calendar, and weather during key holiday periods. Plus…
A Friendly Face
CWSAA had the opportunity to meet with the man…Mr. Warren Sparks. He is alleged to be retired. But often he is found squirreled away in a Doppelmayr lift terminal somewhere playing with electric circuits. Warren continues to be exceptionally giving of his time. He is generous with his ski industry knowledge to anyone that asks,…
Welcome to the Canada West Way
Welcome to our new blog! Along with a new website, the CWSAA is also adding a blog called the Canada West Way - check back regularly for updates.
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